When was the last time you scanned a QR code? Chances are, it was recently. QR codes are everywhere – from packaging to billboards to magazines. But why are they so popular? It’s simple: QR codes are a game-changer for businesses. Here’s why:
According to some sources, 60% of QR code scanners occur in retail stores, even after hours. This means businesses can use QR codes as a 24/7 marketing tool, even when their stores are closed. So if you’re not using QR codes yet, what are you waiting for? They offer convenience, flexibility, and increased engagement that businesses can’t ignore.
Why are QR codes so popular?
The ease of scanning
One of the reasons why QR codes have become so popular is that they are incredibly easy to scan. All you need is a smartphone with a camera, and you can quickly scan a code almost anywhere you see one. This ease of scanning has made it possible for businesses and marketers to use QR codes for a wide range of applications. From displaying product information and offering discounts to linking to websites and social media profiles, QR codes offer a simple yet effective way to share information.
Consumer freedom and flexibility
Another reason why QR codes have become so popular is that they offer consumers a high degree of freedom and flexibility. Unlike traditional advertising methods, which can be invasive and interruptive, QR codes allow consumers to scan them on their own terms and at any time they feel like it. This freedom and flexibility is particularly appealing to younger generations, who are more likely to be using smartphones and other mobile devices for shopping and browsing.
QR codes in retail environments
In retail environments, QR codes are particularly valuable. According to Digimarc client insights, around 60% of scanning occurs in retail stores. This makes sense, as retailers can use QR codes to provide customers with product information, reviews, and even discounts. Additionally, by creating campaigns that utilize QR codes, retailers can engage customers in a way that feels seamless and integrated into the shopping experience.
Some examples of how retailers are using QR codes include:
- Displaying a QR code on a product label that leads to a page with additional product details, photos, and reviews.
- Offering discounts and promotions that can be accessed by scanning a QR code.
- Creating interactive experiences in-store that utilize QR codes, such as product demos or virtual reality experiences.
Scanning after hours of business
One of the interesting things about QR codes is that they are not limited to business hours. The data suggests that most scans occur after hours of business, which means customers are engaging with brands and products even when physical stores are closed. This opens up a world of possibility for retailers and marketers, who can create campaigns that maintain engagement and promote products even when customers aren’t actively shopping.
Digimarc client insights
Digimarc, a company that provides solutions for digital identification and authentication, offers valuable insights into the world of QR codes. Their data shows that most QR codes are scanned between 9am and 9pm, with the highest activity between 12pm and 5pm. Additionally, most scans occur using an iOS device (such as an iPhone), with Android coming in second place.
Benefits for retailers and marketers
Using QR codes offers a wide range of benefits for retailers and marketers. For starters, it provides a simple and effective way to engage with customers and share information. Additionally, by using QR codes in-store, retailers can create an interactive and personalized experience for their customers, which can help build brand loyalty and increase sales.
Some other benefits of using QR codes include:
- Trackable data – by using unique QR codes for different campaigns, marketers can track data about user engagement, location, and device type.
- Promotes social sharing – by linking QR codes to social media profiles or hashtags, brands can encourage customers to share their experiences and promote the brand in their own networks.
- Cost-effective – compared to other advertising methods, QR codes are relatively inexpensive to produce and can be easily printed on a wide range of materials.
The potential for increased engagement
Looking ahead, it’s clear that QR codes are here to stay. As technology continues to advance and smartphones become even more ubiquitous, QR codes will provide an even greater level of engagement for retailers and marketers. From augmented reality experiences to personalized product recommendations, the potential for increased engagement and immersion is almost limitless with QR codes.
Conclusion
All in all, it’s clear that QR codes are a valuable tool for businesses and marketers alike. With their ease of use, flexibility, and high potential for engagement, QR codes offer a compelling way to share information and build brand loyalty. Whether you’re a small business owner or a marketing executive for a major brand, incorporating QR codes into your marketing strategy is a smart move with lasting benefits.
