QR codes are ubiquitous in marketing and advertising campaigns, but not every scenario is suitable for them. In order to make sure your QR code campaign doesn’t flop, here are a few scenarios when you should avoid them:
Remember, placing your QR codes in easily accessible locations that don’t pose any danger will help your campaign achieve your desired objectives without any hassle. Follow these rules, and your QR code campaign will be sure to hit the mark.
When Should You Not Use a QR Code?
QR Codes Best Practices
QR codes have become a common marketing tool to harmoniously blend the physical and digital worlds. More than just an equivalent of a barcode, QR codes can help consumers access content, make purchases, and even connect to Wi-Fi. However, just like any other tool, you need to be cautious about how you use QR codes.
Before you start using QR codes, make sure that it responds to your customers’ needs. Ask yourself, “How does scanning the code add value to my customers’ experience?” Make sure that your QR code is easy to use, with a purpose, and a call to action. Furthermore, you want to make sure that your QR code is not difficult or risky to scan.
Making QR Codes Easy to Scan
QR codes are amazing, but if they’re too difficult to scan, they may not offer value to your customers. When creating a QR code, less is always more. Keep it simple and avoid obscure designs. This way, your customers can understand what they’re scanning and be confident in the outcome.
When creating a QR code, keep in mind the following:
- Keep the information short and sweet; QR codes are not for lengthy content
- Use quiet areas to reduce errors
- Add call-to-action copy to encourage users to scan the code
By adhering to these best practices, you can create QR codes that add value to your consumers’ experience.
Places to Avoid Using QR Codes
Certain places can be riskier or difficult to scan QR codes. For example, avoid placing codes in areas that:
- Require your customers to climb, stretch, or squat
- Have weak or no network connectivity
- Work poorly with lighting conditions
- Are prone to vandalism or tampering
In addition, QR codes should not replace essential information on critical touchpoints, such as instructions for use, safety warnings, or product details.
Be Mindful of QR Code Size
While it may be tempting to create more minor QR codes, smaller codes can make it challenging for scanners to read. It can also be difficult for users to scan them.
A general rule of thumb is that the larger the QR code, the easier it is to read.
Clear QR Codes are Essential
One of the most critical factors in creating an effective QR code is its clarity. Ensuring that your code’s pattern and background are distinct can increase the likelihood of reading success. If your code is illegible, consumers might not bother scanning it, causing you to lose valuable interactions.
Risks of Using Difficult QR Codes
When you use QR codes that are difficult or risky to scan, consumers may become frustrated or confused. In some cases, they may even lose trust in your brand if they feel that you are implementing subpar marketing strategies. Risks of using difficult QR codes include:
- Decrease in customer engagement
- Brand confusion
- Decrease in sales and conversions
- Stagnation of brand growth
QR Codes – Easy or Difficult to Scan?
In conclusion, when implementing a QR code strategy, easy-to-scan QR codes are the way to go. By doing so, you create a positive customer experience that enhances brand awareness, customer engagement, and sales. By being mindful of QR code size, clarity, and placement, you can ensure that your QR code will be a valuable addition to your marketing arsenal.