How Do You Insert a QR Code in an Email? A Step-by-Step Guide

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Are you tired of sending plain, boring emails? Spice up your email marketing game with QR codes! With just a few easy steps, you can add a whole new level of interactivity to your emails. Here’s how:

  • Step 1: Generate your QR code using a free online tool.
  • Step 2: Save the image and upload it to your email editor.
  • Step 3: Add the corresponding URL or text to the QR code.
  • Step 4: Test the link to ensure it’s working correctly.
  • By following these simple steps, you can take your emails to the next level and engage your audience with interactive content. Don’t let your emails fall flat, add QR codes today!

    The basics of QR codes and emails

    QR codes, or quick response codes, are two-dimensional barcodes that can store information such as a website URL, phone number, or text. They have become increasingly popular in recent years because they can be easily scanned using a smartphone camera and can provide instant access to information stored within. QR codes can be used in various settings, including in emails, where they can help marketers increase engagement by providing easy-to-access links to specific products or promotions.

    Understanding the HTML tag for QR codes in emails

    To embed QR codes or barcodes into emails, you must use an HTML tag that asks for the barcode or QR code image from an engine and rendering service. The most commonly used tag for this purpose is the img tag, which is used to display images on web pages. The tag should include the source URL of the QR code or barcode image, as well as any additional attributes required to customize the image’s appearance.

    Example of the img tag for QR code:

    <img src="" alt="QR Code">

    In this example, the img tag includes the URL of the QR code image generated by the API at The size attribute defines the size of the image, while the alt attribute provides alternate text for the image.

    Choosing a rendering service for QR codes in emails

    To generate QR codes or barcodes for emails, you must use a rendering service that generates the image and provides a URL that you can embed in your emails. There are many rendering services available, some of which are free and some of which require a subscription. Some popular rendering services for QR codes include QR Code Generator, Kaywa QR Code, and QR Stuff.

    • QR Code Generator: This free tool allows you to create QR codes for URLs, text, phone numbers, SMS, email, and more. The generated QR codes can be downloaded or embedded in a website or email.
    • Kaywa QR Code: This service allows you to create QR codes for URLs, text, phone numbers, SMS, email, and more. It also provides analytics for the number of scans and geographic locations of scans.
    • QR Stuff: This service allows you to create QR codes for URLs, text, phone numbers, SMS, email, and more. It also includes customization options for the look of the QR code.

    Generating the QR code or bar code for emails

    Once you’ve chosen a rendering service, you can generate a QR code or barcode for your email by entering the required information, such as the URL or text you want to link to. The rendering service will then generate an image of the QR code or barcode and provide a URL that you can use in your email.

    Copying and inserting the HTML tag in your email message

    To insert the QR code or barcode image into your email, copy the HTML tag provided by the rendering service and paste it into the body of your email message. Be sure to test the email before sending to make sure that the QR code or barcode displays correctly.

    Testing your QR code in emails before sending

    Before sending your email to your subscribers, be sure to test the email to ensure that the QR code or barcode displays correctly on all devices and email clients. You can also test the QR code by scanning it with a smartphone to ensure that it takes you to the correct information.

    Best practices for using QR codes in emails

    When using QR codes in emails, there are several best practices to keep in mind:

    • Make sure the QR code is scannable: Ensure that the QR code is large enough and has enough contrast to be easily scanned by a smartphone camera.
    • Provide clear instructions: Include clear instructions on how to scan the QR code to ensure that recipients know what to do.
    • Link to relevant information: Link the QR code to information that is relevant and valuable to the recipient, such as a product page or a discount code.
    • Test on different devices: Test the QR code on different devices and email clients to ensure that it displays correctly.
    • Track performance: Use analytics to track the performance of your QR codes and adjust your strategy as needed.

    In conclusion, incorporating QR codes or barcodes into your email marketing strategy can be an effective way to increase engagement and provide easy access to valuable information for your subscribers. By following best practices and using a trusted rendering service, you can ensure that your QR codes are scannable and that they link to relevant and valuable information.

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