QR codes just got a whole lot more interesting! Adding color to these once-simple black and white images can make them even more effective at catching the attention of consumers. Here are some reasons why:
But, adding color may come with some potential downsides, such as:
So, before incorporating color into QR codes, businesses and organizations should carefully weigh the pros and cons. Overall, QR codes don’t have to be black and white to be scanned, but colored codes require some more considerations.
Introduction
In recent years, Quick Response (QR) codes have become increasingly popular for businesses to use as a marketing tool to attract consumer engagement. QR codes are an efficient way to share information with consumers through their smartphone devices. However, people often overlook the importance of the design and functionality of QR codes. One common misconception about QR codes is that they have to be black and white. In this article, we will explore the basics of QR codes and the significance of colorful QR codes in today’s marketing era.
The Basics of QR Codes
QR codes are two-dimensional barcodes that can be quickly read by smartphones, providing an easy and fast way to engage with customers by displaying various types of information. QR codes are patterned with either black or dark blue squares arranged on a white background in a square or rectangular shape. Typical data that can be encoded into QR codes include website URLs, email addresses, contact details, product information, location details, and promotions. In short, QR codes are digital shortcuts to access relevant information that incentivizes the consumer.
QR Code Color and Scanning
Contrary to popular belief, QR codes can be designed with various colors while still being scannable. The most common QR code color is black and white, as it was the original design used by QR codes when they were created by Denso Wave, a subsidiary of Toyota, in 1994. The black and white design is indeed classy and easy to scan, but it is also perceived as boring and outdated by some consumers. Color is an efficient method to make QR codes more lively and attention-grabbing, increasing the chances of consumers scanning them. Although there are no specific rules or guidelines, QR codes should have high contrast, a high color saturation level, and a simple background to facilitate scanning.
Benefits of Colorful QR Codes
There are numerous benefits of using colorful QR codes in marketing campaigns. Firstly, colorful QR codes can create more visual appeal and attract attention. As a result, colorful QR codes are more likely to be scanned by consumers than black and white QR codes, potentially leading to a higher conversion rate. Secondly, colorful QR codes can be branded and customized to match specific brand identities, improving brand recognition among consumers. Lastly, colorful QR codes demonstrate creativity, a unique touch that differentiates from competitors, and encourages brand loyalty.
Best Practices for Colorful QR Codes
When designing colorful QR codes, there are a few best practices to follow to ensure the QR codes remain scannable while also maintaining effective marketing practices.
High Contrast: The color should be highly contrasting from the background to improve QR code readability.
Simplicity: The QR code should have a simple and straightforward design, making it easy for consumers to scan.
Color Combinations: Using a maximum of three colors for QR code design is highly recommended to avoid overcrowding and maintain clarity.
Bold Colors: A bold and vibrant color combination will help grab consumer attention.
Examples of Successful Colorful QR Codes
There are numerous examples of successful colorful QR codes, proving that adding various colors to QR codes is a worthwhile marketing strategy. For instance, Pepsi, a well-known soda company, introduced colorful QR codes that matched its packaging colors. KFC also designed its QR codes with its red brand color scheme. Tickets.com, a highly popular online ticket platform, utilized colorful QR codes to display event details and quick links to purchase tickets.
Conclusion
To summarize, QR codes are a highly effective marketing tool for businesses to communicate with consumers in today’s digital landscape. Black and white color for QR codes are indeed traditional and straightforward, but increasingly, colorful QR codes are picking up traction as they offer more visual appeal and customization. By following the best practices and designing colorful QR codes with high contrast, simplicity, and bold colors, businesses can create visually pleasing and scannable QR codes that bring desirable results.
