QR codes may seem ubiquitous, but not all codes are created equal. While some can be generated for free, others come with a price tag. So, what are the different types of QR codes and do they cost money?
First up are the static codes. These are basic, non-editable codes that direct users to a specific URL or web page. The good news is that these codes can be generated for free on a variety of websites and apps.
Then there are the dynamic codes. These codes allow users to edit the URL or web page the code directs to, even after it has been printed or shared. Dynamic codes often come with additional features such as analytics and can range in price from a few dollars per month to hundreds of dollars for enterprise-level plans.
Finally, there are the custom-designed codes. While not strictly necessary, custom-designed QR codes can help your code stand out and provide an additional layer of branding. These designs can often be created in-house or contracted out to a graphic designer.
In summary, not all QR codes cost money. It all depends on your needs and goals. If you’re looking for a basic code, go for the free static option. But if you want more flexibility and features, a dynamic code may be worth the investment. And if you want to add some flair and branding to your QR code, a custom design could be the way to go.
QR Code Types Explained
QR codes are two-dimensional barcodes that can be scanned using a smartphone camera to direct users to a website, video or app. Simply put, QR codes help bridge the gap between offline and online marketing.
QR codes come in two types, static and dynamic. While static QR codes are uneditable and permanent, dynamic QR codes are dynamic and editable. Dynamic QR codes can be updated with new information even after they have been printed, while static QR codes cannot.
Dynamic QR codes offer businesses much more flexibility and customization options than static QR codes. For example, you can use dynamic QR codes to track the number of scans, location, time, and device type while static QR codes cannot.
The Cost of Dynamic QR Codes
Dynamic QR codes can be generated for a small fee, making them more popular among businesses who want to keep everything up-to-date. Dynamic QR codes are more complex to create and maintain, so they require a small subscription fee. The cost of dynamic QR codes is very affordable, with prices starting at just $5 per month.
If your business wants to use dynamic QR codes, it’s important to weigh up the benefits against the cost. The benefits may outweigh the cost if you need to update information regularly, but if you only plan to use a QR code once or twice, you may want to opt for a static QR code.
Static QR Codes: Can They Save You Money?
Static QR codes are for free, making them a more affordable option than dynamic QR codes. However, businesses must have a clear plan when it comes to static QR codes. This is because static QR codes are not editable once they have been created, making them best for one-time use.
Static QR codes are best for businesses that don’t need to change the information they’re sharing regularly. If you need to print a large number of QR codes and want to save time and money, static QR codes may be your best option.
How Static & Dynamic QR Codes Differ
Two of the main differences between static and dynamic QR codes are their editability and data tracking capabilities. Static QR codes are uneditable and permanent while dynamic QR codes are editable and able to track data.
The biggest advantage of dynamic QR codes is that they can be changed or updated at any time. Dynamic QR codes are ideal for businesses that need to change information regularly or track data. On the other hand, static QR codes are perfect for small businesses that need to print large quantities of QR codes.
What Are Some Benefits of Dynamic QR Codes?
Dynamic QR codes offer many benefits when compared to static QR codes. Some of the benefits that businesses can enjoy with dynamic QR codes include:
Flexibility: Dynamic QR codes can be updated with new information even after they have been printed, while static QR codes cannot.
Tracking and Analytics: Dynamic QR codes allow businesses to track the number of scans, locations, times, and device types that scan their codes.
Customization: Dynamic QR codes can be customized with different styles, colors, and images to match your brand.
Making an Informed Decision: Choosing the Right QR Code for Your Business
When it comes to choosing between static and dynamic QR codes for your business, you need to consider your business’s specific needs carefully. The following factors can help you make an informed decision:
Frequency of Use: If you plan to use a QR code only once or twice, a static QR code may be your best option. But if you want to make regular changes to your QR codes or plan to print them in large quantities, you may want to consider investing in dynamic QR codes.
Tracking Capabilities: If you want to track the number of scans, location, and other data related to your QR codes, you should choose a dynamic QR code.
Flexibility: If you need to update, change or edit your QR code after printing or create a QR code in a custom design, a dynamic QR code is your best option.
In conclusion, both static and dynamic QR codes have their own advantages and disadvantages. Which QR code you choose for your business depends on your specific needs and budget. If your business requires flexibility, customization, or tracking capabilities, then dynamic QR codes are the way to go. However, if cost-saving and one-time requirement is the requirement, then static QR codes are for you.
